Product Design involves the generation of ideas, concepts and prototypes for the next generation of commercial products. It involves consideration of all the suspects of a product or process including shape, form, color, customer and user perception, function, usability and sustainability. Styling and function are crucial to the commercial success of a product.

The Product Design course offers students the opportunity to specialize or work in a wide range of product design disciplines. Students will develop the ability to design innovative products that effectively respond to commercial, cultural, social environmental, aesthetic, functional and technological considerations. They are encouraged to creatively develop a personal approach to product aesthetic together with a thorough understanding of materials, technology and the latest manufacturing processes.