An eye for style and a head for a business - these are the main criteria for a candidate interested in the Fashion Marketing course. This course is designed for those who want the most comprehensive fashion curriculum in three academic years. The students are provided with the essential skills in sales, marketing, management, buying, merchandise presentation and product knowledge. Emphasis is placed on professional competence in the areas of fashion display, buying, selling, and management.

The Fashion Marketing course aims to produce specialists in fashion marketing. In order to respond to the needs and requirements of the different trades in fashion, technicians in fashion marketing must be versatile. The work of fashion marketers encompasses stressful situations daily, since one must attain precise objectives and satisfy demanding client. It is therefore important that future specialists learn to manage stress ,acquire positive attitudes and the ability to efficiently manage time.