Fashion Marketing

Bachelor of Design
Awarded by Raffles College Pty Ltd, Australia
Intakes: January, April, July, October
Duration: 36 Months, Full Time
Student can exit with Advance Diploma after completion of 24 months.

An eye for style and a head for a business - these are the main criteria for a candidate interested in the Fashion Marketing course. This course is designed for those who want the most comprehensive fashion curriculum in three academic years. The students are provided with the essential skills in sales, marketing, management, buying, merchandise presentation and product knowledge. Emphasis is placed on professional competence in the areas of fashion display, buying, selling, and management.

The Fashion Marketing course aims to produce specialists in fashion marketing. In order to respond to the needs and requirements of the different trades in fashion, technicians in fashion marketing must be versatile. The work of fashion marketers encompasses stressful situations daily, since one must attain precise objectives and satisfy demanding client. It is therefore important that future specialists learn to manage stress ,acquire positive attitudes and the ability to efficiently manage time.

Course Module:
  • Accounting for Decision Making
  • Advertising
  • Buying Principles 1
  • Buying Principles
  • Colour Theory For Fashion
  • Contemporary History of Fashion
  • Fashion Advertising and Promotion
  • Fashion and Consumers
  • Fashion Communication
  • Fashion Marketing
  • Final marketing Project 1+2
  • Fashion Merchandising
  • Garment and Composition
  • Marketing Research
  • Human Resources
Career Opportunities:
  • Advertising & Promotions Executive
  • Brand Manager
  • Fashion Merchandiser
  • Buyer
  • Boutique Manager
  • Display Artist
  • Fashion Consultant
  • Fashion Entrepreneur
  • Fashion Photography
  • Coordinator
  • Fashion Writer
  • Marketing Executive
  • Public Relations Executive
  • Sales Manager
  • Personal Shopper
 
   
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