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BACHELOR OF DESIGN (Fashion Marketing)
Awarded by Raffles College of Design and Commerce
Intakes: January, April, July & October
Duration: 3 Years

COURSE OVERVIEW:
The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualizing and developing effective brand management strategies to execute advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding of business, marketing and contextual studies, students will learn to understand how product, customer and market forces integrate, while introducing students to new challenges, technologies and issues facing the fashion industry.

Course Modules:
. Fashion Marketing
. Human Resource Management
. Styles and Trends
. Visual Merchandising
. Fashion Communication
. Social Psychology of Fashion
. Brand Management
. Product Development
. Internship

Career Opportunities:
. Fashion Buyer
. Merchandiser
. Fashion Show Coordinator
. Fashion Editor
. Image Consultant/ Coordinator
. Costume Coordinator



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OUR STUDENTS

     

"Every second would mean a thing, if only we didn't waste it and knew how to use it. To race against time needs efforts and patience. I will not give up! - Chiara

"Studying at Raffles seemed very long in my first year, with all the heavy loads of work, hundreds of pagges of report and late night classes. A day is as long as a week! However, in just a blink, two years have already passed. Looking back, you realize it isn't that long. A day is like two seconds, the end of the month is approaching. So is the end of this school year, the end of my friends and me having to study here. Strangely, you don't want these precious moments to pass that lightning fast, but they flash by. Just like this snapshot of the sunset, in just two seconds, the sun sets, and the moon rises. We couldn't blink our eyes any more second to see the true beauty of sunset." - Jiranut



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