Advanced Diploma in Fashion Marketing & Management
Intakes: January, April, July & October
Duration: 2 years
Course Overview
The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualizing and developing effective brand management strategies to execute advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding of business, marketing and contextual studies, students will learn to understand how product, customer and market forces integrate, while being introduced to new challenges, technologies and issues facing the fashion industry.
Covered Areas of Study
- Fashion Marketing
- Human Resource Management
- Styles and Trends
- Visual Merchandising
- Fashion Communication
- Social Psychology of Fashion
- Brand Management
- Product Development
- Internship
Career Opportunities
- Fashion Buyer
- Merchandiser
- Event Manager
- Fashion Editor
- Image Consultant/ Coordinator
- Costume Coordinator
- Fashion Coordinator
- Market Researcher
- Visual Merchandiser
- Brand Manager
- Public Relations Officer
Course Modules
- Colour Theory for Fashion
- History of Costume
- Textiles
- Fashion Merchandising
- Coordination and Promotion
- Contemporary History of Fashion
- Fashion Marketing
- Fashion and the Consumer
- Principles of Economics
- Garment and Composition
- Fashion Advertising
- Visual Merchandising
- Buying Principles 1
- Fashion Communication
- Market Research Techniques
- Marketing and Design on the Web
- Styles and Trends
- Buying Principles 2
- Accounting for Decision Making
- Fashion Coordination and Promotion
- Human Resource Management
- Product Development
- Fashion Marketing Project 1
- Academic Research and Communication Skills
- Fashion Marketing Project 2
- Internship (Final Project)
