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FASHION MARKETING & MANAGEMENT
Intakes: January, April, August & October
Duration: 2 Years
COURSE OVERVIEW:
The study of Fashion Marketing and Management is
an exciting field that opens you to countless
opportunities in the fashion industry. You will
learn about buying and merchandising practices,
conceptualizing, advertising and promotional
activities. This course is tailored to blend
creative fashion knowledge with a solid grounding of
business, marketing and contextual studies.
THIS COURSE COVERS THE FOLLOWING AREAS OF STUDY:
• Colour Theory for Fashion
• Garment and Composition
• Textiles
• History of Costumes
• Contemporary History of Fashion
• Styles and Trends
• Fashion Communication
• Fashion Merchandising
• Accounting for Decision Making
• Human Resource Management
• Market Research Techniques
• Principles of Economics
• Fashion Marketing
• Buying Principles 1,2
• Fashion Marketing Project 1-2
• Fashion Advertising
• Fashion Coordination and Promotion
• Academic Research & Communication Skills
• Fashion and The Consumer
• Visual Merchandising
• Product Development
• Marketing and Design on the Web
• Internship
CAREER OPPORTUNITIES
• Fashion Editor
• Image Consultant & Coordinator
• Market Researcher
• Public Relation Officer
• Brand Manager
• Fashion Buyer
• Merchandiser
• Event Manager
• Visual Merchandiser |
